Instagram Analysis and Activity Automation: Using Python and Selenium Automation Tools

The important role social media plays in promoting businesses and non-governmental groups, many entrepreneurs also hope to gain attention in the marketplace using social media. In order to promote these types of organizations, a variety of social media apps are employed nowadays, with Instagram being one of the most extensively and widely used. Instagram is more appealing than other social media platforms for promoting an organization because it contains features like following, likes, comments, sharing the post, and hashtags. Social media marketing and promotion have been popular for a few years. Previously, individuals would visit a profile and complete the necessary duties manually, one at a time, which seemed like a time-consuming process. The standard technique for doing this is to hire people to manage the account and maintain activity, such as liking and commenting on pictures and videos. However, this process is expensive and time-consuming. Here, using Python and Selenium automation technologies to automate the procedure gives a superior result. The proposed work is more effective in compare to the existing system.