Data Visualization Platform and Tourism Resilience in the Post COVID-19 Pandemic in Chiang Mai, Thailand

Chiang Mai has a rich heritage and the strengths for tourism sector. Enhancing regarding tourism resilience in the post-pandemic phase should be immediately addressed. This research focus on Wellness Tourism in Chiang Mai Province and provides data visualization platform to assist stakeholders and tourist in gaining confidence after the COVID-19 Crisis. In this paper, we focused “Charming Chiang Mai” project, which is an approach for enhancing tourist resilience in the post-epidemic period through creative lanna tourism. We also provide data visualization to facilitate the Chiang Mai tourist police, the Chiang Mai Public Health Office, and the Chiang Mai tourism business association in term decision making and planning. Chiang Mai province's resilience will be enhanced through the development of a digital platform and linked industrial chains. The collaborative function of city, wellness desirability, social capital, government stratrigies, and innovation aids in the resilience of tourist infrastructure. This study aims to contribute to rethinking whether previous tourism ideas (creative tourism) have an impact on current tourism destinations. Data visualization can enable in the resolution of current issues and the resilience of the tourist sector.