Digital Media as a Social Inclusion Channel for Ethnic Communities

The paper presents the unique nature of social network discourse within cultural and ethnic national communities. We are considering WhatsApp messenger chats and discussions on VKontakte social network accounts from mid-2022 to early 2023. Methods for analyzing the hierarchy of topics, the frequency of significant words, and the semantic correlation of lexemes are used. The results obtained are compared with data on basic publicistic texts, and this comparison will lead us to conclusions on the differences in topic material.