Trends in Conflictive Communications between the Government and Society in the Digital Space

The paper examines the trends in conflictive communications that have emerged in the process of mediatization of the society. It provides examples of strategies of conflict behavior in social media for government. The aim of the study is to identify trends in conflictive communications, as well as social problems that have arisen during the mediatization of the society. As empirical methods, the authors use “the stack method” described in the book “Not Obvious. How to Spot Trends Sooner Than Others” by a marketer and trend-spotter Rokhit Bkhargava. The study revealed the consequences of the transfer in government-society communications to the digital environment, including less control over information as well as spread of fake news. The study demonstrated that some trends can be identified in conflict communications in the government-society system, including the introduction of digital tools. The paper raises problems, the solution of which can have an impact not only on increasing citizen confidence, but also on the solution of acute social problems.