Strategies of Self-Presentation in a Professional Environment in the Context of Generations

The communicative settings of the representatives of three generations, who are active participants in communicative interactions in the professional environment of modern society, are investigated. The authors focus on finding the differences between the self-presentation strategies of the mentioned groups. The empirical basis was the questionnaire survey of respondents, selected by quota sampling. The conclusions of the study can be used by a wide range of readers in the practice of business communication, as well as by teachers in improving approaches to practical lessons with students studying in the modern university communication disciplines aimed at the formation of soft skills.