Realization of Digital Media Discourse in the Regional Disposition

The article analyzes the digital media discourse implemented in the regional disposition. The digital media discourse is viewed here as a special kind of political discourse, which was built in the Orenburg region in 2019 on the eve of the gubernatorial elections. A set of methods is used: case study; content analysis of the materials of the information program “Vesti of the Orenburg region” of the State TV and Radio Company “Orenburg”; discourse analysis of posts of candidates for governors in the social networks VKontakte and Instagram; visual analysis of their campaign products; secondary analysis of statistical data - the results of the voting in elections. The chronological framework of the study: March-September 2019. Based on the results of the study, it is concluded that the digital media discourse in the framework of the election campaign of the governor of the Orenburg region in 2019, on the one hand, appealed to the classical typified model, not only dating back to the traditions of the implementation of political technologies but was also associated with currently existing sociopolitical trends in Russia. On the other hand, it was distinguished by the active use of modern media communications (primarily social media). The assumption regarding the development of political processes in Russia and the implementation of election campaigns is made.