Digital Influencer Factory: The Price of Word Authority

The traditional process of sorting and selecting information has changed dramatically under the influence of information technology. Influencers have become the new authorities. Until recently, the creation of an influencer proceeded according to the classical scheme: idol - information - expertise - norm - reward/punishment - authority. However, CGI technologies have created a new phenomenon of digital influencers. CGI influencers engage the user's imagination and inspire awe (AWW Inc.). The source of the CGI influencer's power is their ability to utilize media literacy. CGI influencers are embedded in the process of media literacy formation as an authoritative opinion, but this can lead to a blockade of the processes of creative and critical thinking. The user can become dependent on the influencer, downshifting to the level of manual execution, and the influencer can become a new master.