Risk Decision Model of Marketing Management Based on LINEST Function

With the increasingly fierce competition in the market economy environment, enterprise marketing management risk decision management has become more and more important. Generally, risk decision-making refers to how decision makers make optimal choices for multiple action plans when faced with multiple possible natural conditions. Therefore, if companies want to do a good job in marketing, they must make correct decisions based on scientific predictions. The purpose of this article is to study the marketing management risk decision model based on the LINEST function. This article uses the LINEST function in Excel to calculate the marketing management risk decision, which greatly simplifies the difficulty of the calculation, and briefly introduces the VaR model. Finally, a numerical model is used to verify the feasibility of the marketing management risk decision model based on the LINEST function. The experimental results show that the F value is 145.8, which is much larger than the F critical value (when the degree of freedom is 6 and the significance level is 0.075), which shows that the product There is no chance between the order quantity and the reward factor.