To Find out High-Profit Zone From Industrial Value Chain Perspective in Big Data Era : Real Estate Sector as Case Study

In the 21th century, economic competition takes place neither at corporate nor commercial mode level. Martin Christopher points out that the competition in the 21th century is not among enterprises, but between the supply chains behind each enterprise. An enterprise establishes an industrial value chain and competes against its counterpart who has its own industrial value chain. Also big data can offer new processing mode to generate decision making power, insight and discovery. For a good company, its assets and scale of operation should not be inevitable indicators because assets are bygone accumulation and profits serve as interim management performance. Future treasure can only be reflected by the value chain. Only under the guidance of value chain top-level design,together with mathematical modeling can a company finds out its high profit zone. And this shows that the company conducts strategic management in time-based competition stage.