Correlation Analysis of Public Welfare Activities and Brand Marketing Activities of Car Enterprises Based on Cloud Computing

With the continuous popularization and development of the Internet, our life has been inseparable from the Internet, and the Internet marketing platform based on the Internet has also entered our life. In the commercial field, one of the changes brought by "big data" to the marketing activities of automobile enterprises is "Cloud marketing". "Cloud marketing" makes full use of various data information of the cloud computing platform to help enterprises formulate targeted marketing strategies by depicting, predicting, analyzing and guiding consumer behavior. Car enterprises should not only focus on the marketing level, but also on the strategic level when looking at public welfare marketing. As a part of the current marketing strategy of automobile enterprises, public welfare marketing has a profound impact on the construction of automobile enterprises' brand image and the promotion of their influence. The method used in this paper is cloud computing. It effectively integrates various online traditional resources into a huge computing and storage network through virtualization technology, providing users with convenient, fast and efficient services. After research, the research effect of this paper is remarkable, and it is suitable for extensive use.