Sentiment Analysis of Hashtag Activism on Social Media Twitter

Currently, the performance of the police in Indonesia is often in the spotlight of the public with cases that occur, both on a national and regional scale, including personal experiences who also feel disappointed with the performance of the police. The cases, such as the rape of three children by a biological father in East Luwu, and the barrage of other cases that have occurred, in their handling have left the public disappointed, giving rise to the hashtag percumlaporpolisi on social media, especially on twitter. This hashtag became trending and was widely responded to by the public. Using free hashtag keywords, tweet data is collected using Twitter’s API for sentiment analysis. The datasets obtained from the crawling results is the latest data with a total of 100 datasets. This study applies the naïve bayes algorithm using textblob which aims to determine the value of polarity and subjectivity. From the results of the analysis carried out, the words that appear most often are useless police, police chief, and policeman. While the results of the sentiment analysis that has been carried out are 40 percent positive sentiment, 40 percent are neutral sentiment and 10 percent are negative sentiment from the hashtags used. From these results, according to the keywords used, the percentage of negative sentiment should be greater than positive and neutral sentiment. It is necessary to conduct a more in-depth study related to the model used in the next research.