Sentiment Analysis in Indonesian Trading using Lexicon-based and Support Vector Machine

Many individuals now trade online utilizing trading software in the digital world. Binomo is one of Indonesia's most popular trading platforms. This is because some influencers made several promises to Binomo customers. Since many customers were deceived, this case became quite popular. This study was executed to see how Indonesians felt about the Binomo application after the case went viral. The solution taken was in the form of sentiment analysis because there had been no previous research on sentiment analysis that discussed the Binomo case. The data was scanned using Netlytic tools, a cloud-based text and social network analyzer capable of identifying any talks on social media sites such as Twitter. The sentiment analysis of Binomo trading tweets by using the Multi-Perspective Question Answering lexicon utilized the KNIME tool. But unfortunately, the accuracy of sentiment analysis results is low. Furthermore, the Support Vector Machine technique is also being conducted. The Term Frequency-Inverse Document Frequency method is applied to perform feature extraction whilst the chi-square approach is utilized to identify features that are thought to be useful for inclusion in the classification process and to exclude features that are irrelevant to the target class. The obtained accuracy is 86%. The study proposes that words from the algorithm's outputs can be utilized to improve the quality of sentiment analysis using the lexicon. As an outcome of the algorithm, positive and negative terms are added to the lexicon, increasing the accuracy of sentiment analysis using the new vocabulary from 58.984% to 71.146%.