Examining Parameters that Influence the Choice of Learners in Selecting Massive Open Online Courses

Massive Open Online Courses (MOOCs) are popular in online education. There are several parameters that influence the choice of learners in selecting MOOCs. The objective of this work was to identify the parameters from literature and establish their relative importance. Ten parameters have been identified from relevant literature studies and ranked based on their scores using Analytic Hierarchy Process (AHP). A research instrument was created to capture responses for pair-wise comparison of parameters. Our findings reveal that skill development, engagement in learning and weightage of course certification of MOOCs are the most important aspects that learners consider while deciding to enrol in MOOCs.