Mobile Technology and Digital Platforms in Behavioural Finance

The paradigm shift brought about by technological advancements and their implementation in the financial industry has altered how customers engage with financial services. The financial services market's investments have reached a historically high level because of this technological advancement. The market today has a distinct viewpoint for customers who increasingly desire digital financial goods as a result of the competition it creates for both existing players and new entrants. Financial goods are selected taking into account the interests of investors or other psychosocial factors, in addition to the traditional idea of profitability risk, for the management and creation of asset portfolios. The study focuses on how changes in financial investor behaviour brought about by psychological influences and technological advancements gave rise to sophisticated trading platforms and digital investment derivatives and financial products.