New Student Registration Platform Innovation Based Interactive Virtual Customer Relationship Management (vCRM)

The development of information technology in the field of registration must be supported by the existence of information that supports learning activities, facilities, without having difficulty getting information prospective new students can carry out online consultations via video calls in real time with Rangers 2.0 (Marketing) Raharja University. Usually a university only uses the chat method with whatsapp for prospective students to conduct consultations. Therefore, the purpose of implementing this web service is to produce a web-based application that can be used by prospective new students to register and consult directly with the campus. This new service system is expected to have a positive impact resulting in: 1) Providing the best service for prospective new student relations with the campus 2) Efficiency for both parties. The method used in this study is Interactive vCRM (Virtual Customer Relationship Management), which is to provide better services and approaches virtually. In this expert system service system, prospective new students can make video calls to consult with the marketing department and send the documents needed for registration. The end result of this study is to optimize the use of Rangers 2.0 to measure the quality improvement obtained. Improving the quality of the online registration process on a campus is expected to continue to improve the quality in the eyes of the public.