Impact of Various Prospects Influencing Digital Entrepreneurship Sustainability

Digital entrepreneurship is less costly than traditional brick-and-mortar firms, it is a more practical alternative for many people. We’ve seen a rise in the number of digital entrepreneurs in recent times, thanks to advancements in IT and the low entry barrier. Digital enterprise depicts how company is changing as society and industry develop. While the prospect of digital entrepreneurship has grown rapidly in recent years, there is still a requirement for enhancing digital entrepreneurship to make the sector more user-friendly. This study mainly conducted to know the attitude of digital entrepreneurs carry. A structured questionnaire is used to collect responses for the study. Questions about demographic characteristics, attitude, perceived behavior control, risk tolerance, subjective norms are alone ascertained in the study. This study mainly studies the influence of independent variables like favorable factors, attitude, perceived behavior control, subjective norms, risk tolerance, challenges towards dependent variable digital entrepreneurship. This paper also provides valuable suggestions for boosting digital entrepreneurship. This digital entrepreneurial concept may look too advanced for many entrepreneurs now but definitely this will become inevitable in the future in order to sustain in this competitive world.