A Review on the Role of Artificial Intelligence in Tourism

The purpose of this study is to explore the role of Artificial Intelligence (AI) in enhancing customer service in the tourist industry by leveraging the synergy between AI and human emotions and cognition. A systematic review of the relevant literature was conducted to identify the existing research on AI in the service sector. The major findings suggest that AI can significantly improve the speed, creativity, and knowledge of service, leading to enhanced customer satisfaction. Additionally, the study highlights the increasing use of new AI technologies and techniques in the tourist trade. The interpretation of the findings suggests that the use of AI in the tourist industry is no longer limited to virtual interactions but extends to physical interactions as well. The study also emphasizes the importance of connectivity in the hospitality and tourist industry and highlights the need for further research and forecasting in this area. The implications of the study are that companies in the tourist industry need to focus on enhancing their customer service by leveraging the benefits of AI. They also need to adopt new AI technologies and techniques to stay ahead of the competition. Overall, the study provides a comprehensive understanding of the current state of AI in the service sector and its potential for improving customer service in the tourist industry.