Investigating Factors That Influence College Students’ Online Continuous Learning Intention during COVID-19 Epidemic

This study aims to explore university students’ continuous intention toward online learning during COVID-19 pandemic. A total of 120 students enrolled in online learning were surveyed to collect their perception of an extended model by adding task value to the expectation-confirmation model. Structural equation modeling was employed to verify the hypotheses proposed in this study. The results indicated that task value and technology usefulness were significant predictors of students’ continuous intention toward online learning. More specifically, technology usefulness had a direct impact on students’ continuous intention, while students’ perceived task value played an indirect role in the prediction of their continuous intention. However, the impacts of both confirmation and satisfaction were not statistically significant on students’ continuous intention. The results suggest that practitioners and researchers should pay special attention to the technological usefulness of online learning environments and task value, especially task value, in order to enhance students’ retention of online learning. This study would contribute to implications to better design and implement online learning.