Antecedents of Social Media Characteristics on users’ Attitudes toward E-Services: Conceptual framework

The present study identified the impact of social media characteristics on the attitude of consumers towards e-services furnished by the Greater Amman Municipality. Quantitative descriptive methodology involving 700 e-service users in the Greater Amman Municipality was used the study population. SPSS (23) statistical software and SEM-designed software AMOS 20 was applied for data analyses. Antecedents were the direct major antecedents in the adoption of Greater Amman municipality e-services (reliability, security, website design, ease of use and usefulness). This study proposed looking into other social media traits such as privacy (among others), to ascertain their impact on how GAM uses electronic services.