CHARLIE: A Digital Awareness Campaign with Reporting System on Online Sexual Harassment for UNFPA Philippines

Online sexual harassment has been an ongoing problem in this technological era. Gender-based violence has transformed online, making it more difficult for users to act on, as resources and knowledge about the issue are limited. Therefore, the study aims to contribute to introducing a safe space for the victims and an informational aid for potential perpetrators using animation series. They are composed of hybrid animations, a digital campaign through social media sites, and a website–that will serve as a medium for victims/potential victims to agencies that will help them assess their situations and publish multimedia materials. In order to assess the effectiveness of the materials produced for the target audience, which was the youth population, a pretest and posttest evaluation was conducted. The results showed that prior of the evaluation the youth were aware of online sexual harassment, but after assessing our digital campaign and its components they were now fully aware of the issue. This concludes that educating people using modern solutions of disseminating information through our digital campaign was effective. The key solution corresponds to the research main goals which are: A hybrid animation series, digital campaign, and the website, which to educate and raise awareness to online sexual harassment.