Division and composition of 360°videos for the generation of personalized tours for tourism, hotel industry and education based on immersive VR

Emerging technologies have made it possible for communication strategies with customers and users to be re-focused towards very important innovative changes, such as the use of 360° videos and immersive virtual reality in the tourism, educational sectors, among others. The advantages of these new tools lie in the fact that they can immerse users in experiences very close to reality and those that could correspond to their profiles using adaptive approaches based on Artificial Intelligence, elements that make it possible to use various areas of business and education. In this work, the use of immersive virtual reality based on spherical video is proposed to create a mobile application that, using the appropriate interfaces and functionalities, generates immersive experiences, which offer potential users virtual tours or tours for which a segmentation by scenes and sequencing is carried out, application aimed at the promotion of hotels, tourist centers and educational activities.