Importance and application of Salesforce in modern business

This paper presents the essential characteristics of modern business based on the Salesforce platform. Consequently, the overall Salesforce ecosystem is described together with its general features. Cloud computing is necessary for almost every aspect of contemporary business. Therefore, this paper covers some of its basic features through SWOT analysis. Salesforce is explained in detail, and its strengths, weaknesses, opportunities, and threats are analyzed. Finally, conclusions were reached based on the characteristics analysis of the mentioned technologies and their application in modern business.