Empirical Model for Studying Preferences in the Field of Intelligent Transport System of Europe

The paper provides an overview of the empirical model for the study of meaningful integral assessments of residents of a European city in segment of intelligent transport system. It also provides details about theoretical base and practical basis of social life of modern society. In various countries, implementation of an intelligent transport system makes it possible to solve a variety of new and relevant developments for regulation of traffic flows, ensures a high level of safety for road users and competence regarding traffic situation. The development of a road safety system, improvement of services, comfort and advantages of passenger transportation is a considerable issue in implementing new transport technologies into social life. There is a direct interrelationship with key projects and proposals formulated as part of strategy for digital transformation of European transport industry. In a modern dynamic society, there is a modernization of socioeconomic state of transport directions, deployment of modern transport lines and roads, improvement of transport communications. Moreover, there are many other issues of functioning of intelligent transport systems. Most modern megacities are developing original projects in field of intelligent transport systems, as well as putting into practice technologies for improving road safety, artificial intelligence, communication and computer technologies, corporate portals, mobile devices - everything that is relevant in today's digital society and can be significant in the future. The paper proposes a tool for studying preferences in field of intelligent transport systems.