Intention to Use eSanjeevani-OPD App: An Empirical Investigation Using Health Belief Model

Digital health interventions have become an essential component of every public health system since the COVID-19 pandemic. “eSanjeevani OPD - Stay at Home OPD” is a telemedicine system that connects doctors and patients launched as part of the Ayushman Bharat project of the Indian government. This study analyses various factors affecting the intention to use eSanjeevani. A theoretical model integrating the health belief model and the theory of reasoned action was framed and empirically tested. Responses were collected using a survey questionnaire(n=248). A partial least square-structural equation modeling was used to analyze the linkages between the constructs. Perceived susceptibility and benefits were found to be the most contributing variables. Attitude has a significant mediating effect on the intention to use eSanjeevani.