metaAR – AR/XR Shopping App using Unity

Reports say that around 3.5 billion people will choose and use mobile augmented reality applications in 2022. The next outbreak in the technology system is going to be in augmented reality (AR) and virtual reality (VR). The revolution in the domains of AR and VR is tremendous and is bringing a lot of enthusiasm within the people. This paper focuses the study on the emerging XR and AR technologies and their use cases in marketplace such as shoe stores. For VR technology the main aim is to emphasize on the sense of reality, so the users cannot distinguish between the real and the virtual environments. As metaverse is relatively a new technology, we have experimented by setting up a shoe shore in a virtual environment. This research examines how brands would be able to set their store in the metaverse and how the users would be able to interact with the products. We have presented a concept metaAR which will allow brands to host their virtual stores in the metaverse starting with a prototype of a shoe store.