Feasibility Analysis of Terminal Sales Application Product Force Marketing Based on Big Data Analysis Under the Background of New Car Retailing

In recent years, China’s economy has developed rapidly, and China’s automobile industry has also developed rapidly, not only with a very fast growth rate, but also with an increasing absolute amount every year. Based on this background, the new retail concept came into being. In the new retail model, “people, goods and markets” were disrupted and reorganized, and the time and place would no longer be restricted, as would the quantity and type of goods. Traditional channel marketing would change greatly, and omni-channel marketing would become the mainstream. The marketing channel optimization strategy of auto financing company’s retail products is proposed from five aspects: defining the target and structure of marketing channels, consolidating the brand influence in the channels, strengthening the development of channel publicity activities, improving the management mechanism for dealers, and taking multiple measures to strengthen the maintenance of existing channels. This paper summarizes the main sales models of the automobile sales industry, and analyzes the internal and external environment of the automobile sales industry using the five forces model. Furthermore, the paper collects data through questionnaires, and conducts research on automobile marketing by using principal component analysis and SICAS model, which provides a theoretical basis for the automobile sales model under the new retail.