Design and Implementation of Digital Marketing System Based on Web Technology

The current market economy is developing and prosperous, and the consumer market has always followed the rule of survival of the fittest. How to formulate precise marketing strategies to market their own products has become a key issue for enterprise managers to consider. If you want to do a good job in marketing, you must first understand the needs of customers, accurately position the product in the market, and find the consumer market suitable for your own products, so as to complete the marketing service in a targeted manner. Although there are many marketing strategies of various enterprises, most of them are only to explore one kind of consumer group or one sales direction, and there is no relatively complete marketing system structure. The development and design of the system in this paper is aimed at the emerging marketing method-digital marketing. Using B/S architecture, based on Java web technology combined with SSH architecture and big data Hadoop ecological cluster technology and database technology, we have developed a market analysis data that can help enterprise managers understand a full range of data, and formulate marketing strategies based on the obtained data to achieve Digital marketing system for precision marketing purposes. By analyzing and integrating data such as the consumption level, feedback and internal sales of different consumers in the market, the problem of precision marketing of the company's products and the adjustment of the company's internal marketing structure is solved, and the effect of providing personalized services to consumers is achieved. It has achieved the purpose of improving the competitive advantage of the enterprise and successfully marketing the product.