The Innovation of Enterprise Management Mode of Digital Economy Based on Blockchain Technology

Blockchain is becoming an important leader in a new round of technological and industrial changes. Blockchain technology is in a rapid development stage, and its application scenarios are expanding and now cover many fields. Effectively promoting the deep integration of blockchain and the real economy and promoting blockchain technology to empower the real economy has become a new engine to accelerate the transformation and upgrading of enterprises. The purpose of this paper is to study the innovation of enterprise management mode of digital economy based on blockchain technology. Integrating the principles of blockchain technology into the management activities of enterprises, the impact of blockchain technology on the management activities of e-commerce enterprises is analysed for the e-commerce industry, which is currently a relatively popular sector in the digital economy enterprises, and corresponding suggestions are put forward. By defining variables and constructing theoretical models, conducting research hypotheses on the impact of blockchain on innovation in digital economy enterprises, using questionnaires and analyzing data using SPSS and AMOS software, we obtain that the impact of blockchain on innovation in digital economy enterprises has a positive influence role, in which the integration of innovation resources plays a mediating role.