Open Caching: An Innovative Way for Content Providers to Serve Customers

As media companies focus on growing their direct-to-consumer (D2C) businesses, the ecosystem that enables content delivery over IP-based networks continues to evolve and become even more critical. To gain efficiencies in the process, media technology providers want to better leverage each component in the content delivery path. Caching popular content at the network edge—bringing it closer to end users—is a common ISP network management practice that has long been a part of the internet’s architecture. But the new open caching standard enables a move away from proprietary systems, while still supporting an environment that leverages content delivery networks (CDNs), last mile providers, and streaming technologies that bring content closer to the consumer.