A Role Of Link Analysis in Social Networking: A Survey

Link analysis is an approach of data mining that is used to analyze and evaluate the association between nodes of any network. These nodes may be considered in the form of persons, organizations, and various types of transactions. Link Analysis is a knowledge discovery process for the better visualization of data analysis of data through data analysis. The data analysis will be done for finding out the relationship between web links or associations between people. This technique is also used in security analysis, retail marketing, medical research, and search engine optimization as well as in intelligence. This paper mainly focuses on the various approaches, techniques, and issues related to link analysis.