Consumer Intention to Use Online Food Delivery Ordering (OFDO) Services In Indonesia: The Impact Of Covid-19 Pandemic

Online food ordering (OFDO) services grew tremendously during the covid-19 pandemic due to rising health concerns and social distancing policies put in place. This research aims to examine the relationship between technology readiness level and intention to use OFDO services in Indonesia. Moreover, this research also incorporates the moderating effect of covid-19 pandemic. Surveys were distributed and data were analyzed using multiple regression. The results suggest that the driver variables (optimism and innovativeness) have significant positive effect on intention to use OFDO, while the inhibitor variables (insecurity and discomfort) have no significant effect on intention to use. Furthermore, the moderation of covid-19 situational effect shows significant results for all four variables. These findings suggest that OFDO services should brace themselves towards the end of the pandemic since the booster effect that it gets from the pandemic will soon be gone and they need to take extra measures to retain customers in the absence of the covid-19 pandemic.