Research on the Innovation of Tourism Marketing Mode under the Background of Big Data Era

As the information technology has developed and popularized significantly, the era of big data has come quietly. Accompanying it is the unstoppable innovation of tourism marketing model, which is a completely new development trend. Currently, the needs of tourists are characterized by personalization and diversification, and tourism marketing innovation has attracted the extreme attention of the tourism industry, which is one of the trends in the development of the tourism industry. Accordingly, this paper summarizes the development status of tourism marketing in the era of big data in the context of the era of big data, analyzes the challenges that tourism marketing model innovation in the era of big data urgently needs to deal with, and finally provides some feasible suggestions for realizing the innovation of tourism marketing model in the era of big data.