Internet of Behaviors: A literature review of an emerging technology

Nowadays, the evolution of the Internet of Things (IoT) and Artificial Intelligence (AI) has led to the emergence of an innovative technology called Internet of Behaviors (IoB). This technology aims to track, analyze, understand and interpret user attitudes in order to react effectively to human behavior. The IoB paradigm will become an essential marketing and distribution platform for businesses and organizations around the world. Several applications and research challenges related to IoB are fired in numerous fields during the last three years. This paper discusses the IoB concept and provides a statistical categorization and analysis of the proposed IoB approaches published between 2020 and 2022, and identifies the challenges and limitations of each approach. The contributions of this paper is the following: 1) Study the IoB paradigm, its benefits and highlights its application areas; 2) Discuss the proposed IoB approaches under different scenarios and compare them according to objectives, influence techniques, methods and used data; 3) Determine the research challenges and open IoB issues.