Big Data Based Information System Design in Hospitality

In the era of industry 4.0 developments of technology is needed in various sectors. The hotel sector also needs application technology especially in promotion to reach more new customers. The internet and social media are most places used for media promotion and looking for any information including hotel information and reservation. This thing shows that information system is needed to support business processes. Enterprise Architecture also needed for adapt business process functional to be more effective. Besides that from the amount of data and information scattered on the internet and social media will be very useful if we could make use of it. So the role from big data technology is to collect, store and analyze data in order to make the data have value for hotel company. This research will discuss about enterprise architecture using the Open Group Architecture Framework (TOGAF) with apply Big Data technology. Steps taken are designing architecture business, architect system information and information technology architecture. This design aim for produce business processes and information systems more effective and efficient. Based on the problems in the cases described previously, the implementation of big data technology in the hospitality sector is very helpful for management to be able to improve and improve business processes and technology. The hotel also gets the results of analytical data that are very useful for developing services and product products from the hotel that can attract tourists which will have an impact on increasing hotel revenue.