The Exploration of Emotions from Print Design Course using Augmented Reality

This paper is a study based on the reflexivity approach toward teaching and learning using the action research process of a print design course. The initial motivation is to explore and guide students to integrate Augmented Reality (AR) with print book design because the current digital trajectory allows prospective designers to showcase their artwork's uniqueness. The action research method was applied to explore factors affecting planning and the processes from print content to AR; namely, Taboo Augmented Reality book (TARbook). This study uses Zappar, the AR technology to project motion graphics, as a tool to bridge the gap between the physical and digital realm and it is believed that this study is helpful for the professional growth of graphic design lecturers as well as students' learning; 6 students were chosen for an Focus Group Discussion (FGD) session after they experienced the TARbook. SentiStrength's results positively affect the overall trinary score, which shows that the TARbook gives positive emotions towards the students. Future directions of research are to create more such motion graphics pictures book.