Image-Text Pre-Training for Logo Recognition

Open-set logo recognition is commonly solved by first detecting possible logo regions and then matching the detected parts against an ever-evolving dataset of cropped logo images. The matching model, a metric learning problem, is especially challenging for logo recognition due to the mixture of text and symbols in logos. We propose two novel contributions to improve the matching model’s performance: (a) using image-text paired samples for pre-training, and (b) an improved metric learning loss function. A standard paradigm of fine-tuning ImageNet pre-trained models fails to discover the text sensitivity necessary to solve the matching problem effectively. This work demonstrates the importance of pre-training on image-text pairs, which significantly improves the performance of a visual embedder trained for the logo retrieval task, especially for more text-dominant classes. We construct a composite public logo dataset combining LogoDet3K, OpenLogo, and FlickrLogos-47 deemed OpenLogoDet3K47. We show that the same vision backbone pre-trained on image-text data, when fine-tuned on OpenLogoDet3K47, achieves 98.6% recall@1, significantly improving performance over pre-training on Imagenet1K (97.6%). We generalize the ProxyNCA++ loss function to propose ProxyNCAHN++ which incorporates class-specific hard negative images. The proposed method sets new state-of-the-art on five public logo datasets considered, with a 3.5% zero-shot recall@1 improvement on LogoDet3K test, 4% on OpenLogo, 6.5% on FlickrLogos-47, 6.2% on Logos In The Wild, and 0.6% on BelgaLogo.