Research on comprehensive evaluation of the competitiveness of power sellers under the environment of new power reform

Under the situation of new power reform, a large number of social capital have established independent power selling companies, which has intensified the competition in the power market. How to reasonably and effectively evaluate the core competitiveness of independent power selling companies in the power market has become an urgent problem to be solved. Under the background of electric power reform, this paper analyzes the factors affecting the core competitiveness of each subject, designs the evaluation index system of core competitiveness, and evaluates it with the graphical comprehensive evaluation method based on radar chart. The evaluation results are displayed quantitatively and intuitively. This research will help the marketing staff of power companies to deeply understand the characteristics of the electricity sales market and provide reference for improving their competitive advantage.