Charm Factors Extraction of Sustainable Packaging Attractiveness Based on Miryoku Engineering

With the in-depth practice of "Made in China 2025", sustainable design has become a trend in the development of the packaging industry. To reduce the loss caused by excessive packaging and to increase the frequency of reuse of packaging, a more accurate understanding of consumers' preference for sustainable packaging is needed. The study investigates the link between perceptual factors of consumer psychology and sustainable packaging charm factor through the Evaluation Grid Method of Miryoku Engineering. The results of this study show that the use of Miryoku Engineering can lead to specific charm factors of consumer preference for sustainable packaging, which can provide some reference value for future designers in sustainable packaging design.