SWOT Analysis and Strategies of Postgraduate Precise Career Education in the Context of Big Data

The improvement of postgraduate employment quality is an important reflection of the effect of postgraduate talent cultivation in colleges and universities, and also a direct grasp of precise promotion of postgraduate ideological and political education. Under the background of big data, the precise employment of graduate students has obvious advantages such as diversification of data capture, visualization of problem presentation and personalization of education content, but also has shortcomings such as weak awareness of precise employment education, imperfect working mechanism and unsound professional talent system; it has opportunities such as policy guarantee at national level and driving force brought by technological innovation development, but also faces challenges such as flooding of employment guidance information and "information cocoon" effect caused by unlimited application of big data. At the same time, we also face challenges such as the "information cocoon" effect caused by the proliferation of career guidance information and unlimited application of big data. In order to carry out precise employment education for postgraduates, we need to fully integrate advantages and disadvantages, opportunities and challenges, and study and formulate four-dimensional development strategies.