Improving Sentiment Analysis in Social Media by Handling Lengthened Words

Machines are continually being channelized in the current era of automation to deliver accurate interpretations of what people communicate on social media. The human species is today engulfed in the concept of what and how people believe, and the decisions made as a result are mostly dependent on the sway of the masses on social media platforms. The usage of internet as well as social media is booming day by day. Today, this ocean of data can be used for the fruitful purposes. Analysis of social media sentiment textual posts can supply knowledge and information that can be used in citizen opinion polling, business intelligence, social contexts, and Internet of Things (IOT)-mood triggered devices. In this manuscript, the main focus is the sentiment analysis based on Emotional Recognition (ER). The proposed system highlights the process of gaining actual sentiment or mood of a person. The key idea to this system is posed by the fact that if smile and laughter can be two different categories of being happy, then why not happpyyyyyy and happy. A novel lexicon based system is proposed that considers the lengthened word as it is, instead of being omitted or normalized. The aggregated intensified senti-scores of lengthened words are calculated using framed lexicon rules. After that, these senti-scores of lengthened words are used to calculate the level of sentiment of the person. The dataset used in this paper is the informal chats happened among different friend groups over Facebook, Tweets and personal chat. The performance of proposed system is compared with traditional systems that ignore lengthened words and proposed system outperform tradition systems by achieving 81% to 96% F-measure rate for all datasets.