Political Campaign Strategy on Social Media Using Finite State Machine

Political campaigns are routine activities leading up to the General Election. Each election will be preceded by a campaign period to attract the sympathy of potential voters. Modern campaigns take advantage of technological advances that allow campaign activities through social media. Campaigns using social media have different challenges compared to conventional patterns. How to get social media users interested in joining campaign groups and actively interacting is a challenge for the candidates. This study was conducted based on data observations and experiences as a campaign team. This study proposes a simple way to build working guidelines for the campaign team. This guide was created using the Finite State Machine (FSM). A finite State Machine (FSM) is a model-building method that can describe sequential logical sequences and is widely used in games for artificial intelligence. This study uses FSM in the form of designing a simple game scenario. There are three scenarios developed, one main process and two sub-processes. These scenarios are the main activities in managing campaign groups on social media. It resulted in FSM, part of a severe game simulation guideline scenario for the campaign team.