Beijing Winter Olympic Games In New Media Opinion Big Data Analysis

The XXIV Olympic Winter Games in Beijing has created hot discussion in new media and social media. The Olympic Games is an important opportunity to build up the image of the country and achieve external and internal publicity. Through the analysis of the new media's public opinion big data, we can see hot spots and public emotions and the characteristics of audiences, which is in line with the mirror metaphor theory of communication and reflects the reality of social phenomena through new media.