Analytical Impact of Social Media: A Case of Wearable Technology Devices

Technology development has recently seen a meteoric rise, particularly in online social networking sites. This has changed due to the continued development of wearables and the introduction of upgrades. The wearable technology revolution has developed considerably more rapidly than the preceding mobile technology revolution. It has become one of the world's fastest-growing segments in the wearable device sector, attracting numerous major technology firms to join the market. The purpose of this paper is to analyse the impact of other influencing factors on buying behaviour from social media. As a result, the findings indicate that perceived usefulness, trust, social influence, and design positively influence the buying behaviour of wearable devices in Malaysia. The findings are instructive in terms of exposing the buying behaviour to embrace wearable devices in Malaysia. Overall, it is predicted that this study will serve as a stepping stone for future studies in this field.