The Evaluation on Acceptance of the Use of Social Media in the Implementation of Blended Learning in Private Higher Education in Indonesia

Distance learning using the blended learning method is encouraged to be implemented in higher education. This is deemed suitable to be implemented in teaching and learning activities in the current conditions that can optimize the integration of oral communication as in face-to-face learning in class and written communication through online learning, through the use of social media. However, in practice, the actual use of blended learning by the faculty is at a minimal level. Therefore, it is not known for sure how is the acceptance of its use by higher education in general. In this case, the researcher is interested in measuring its acceptance. The purpose of this research is to determine the level of acceptance of the use of social media and the implementation of blended learning in higher education. This research uses a model developed by comparing, combining, and adapting the technology readiness model, technology acceptance model, information literacy variable, truth perception variable and trust perception variable with a quantitative approach and distributing questionnaires to obtain data from respondents. The distribution of the questionnaires was carried out by collecting samples using a purposive sampling technique. Furthermore, the data obtained were analyzed using Ms. Exel 2016 with the PLS-SEM approach using SmartPLS 3.0. This study reveals that 42% of the data stated that the percentage of university acceptance of the use of social media in the implementation of blended learning was more than 75% and 84% stated that higher education was ready to implement it.