Usability Testing Analysis of a Company Website in Indonesia

Usability testing is a method of evaluating the user experience of a product or service by testing it with real users. Usability testing is an essential step in the product development process, as it helps to ensure that the product is easy to use and meets the needs of its intended users. Websites are an important communication and interaction channel for many businesses, and it is important to ensure that they are easy to use and provide a good user experience. It provides various information technology facilities that can support companies in improving and optimizing their business processes. However, some website still has deficiencies in terms of website interactivity and a responsive display when the website changes to a User Interface display on several gadget devices. Therefore, the main objective of this testing process is to ensure that each scenario in the application has run as expected and meets the standard requirements written in three main aspects: System Aspect, User Aspect, and Interaction Aspect. This study uses the UAT (User Acceptance Testing) method to determine the responses of respondents (users) to the system that has been built. Based on the data from the questionnaire results, three aspects are assessed: the system aspect, which gets an average score of 3.243, and the user aspect, which is around 3.186. and interaction aspects with an average value of 3.22. In short, the research that has been carried out using usability testing analysis in our case study has generated positive ratings that can satisfy users when accessing the website, although some respondents still give pretty bad ratings.