Impact of AI & IOT in Sustainable & Green Practices Adopted in Hotel Industry and Measuring Hotel Guests' Satisfaction

The environmental issues of today have heightened peoples' desires in living more sustainably and utilizing sustainable goods and services. The ongoing awareness and importance for improving the sustainability through the energy savings for the hotels have become the main concern. Therefore, when it comes to hotels, nowadays sustainability has become a prime concern for people. Many firms and organizations have undertaken sustainability to formulate strategies for the guest's concern including the factors like energy, water and how IoT has contributed towards a home mechanism to the daily lives of the consumers as the hotel industry adds to the growth of overall economy it has become important to conduct research on this sector. The rationale of the research is to define the relations amid the customer happiness using different factors like sustainable green practices, hotel image, trust, gender and also the impact of technology in context to sustainability and also to understand that how the hoteliers are adopting, and the certifications attached to hotels influence the guest satisfaction. The research is based on exploratory research design with convenience sampling which supports to the extent of understanding the relationships between different variables and customer satisfaction in hotel context. The study offers an exploratory investigation of customer satisfaction in relation to adopting sustainable technology and providing measurements that are subject to constraints.