Critical Success Factor of Digital Start-Up Business to Achieve Sustainability: A Systematic Literature Review

The rapid development of technology and the internet is forcing people to adapt. Many people are forced to use the internet for their activities. This situation is an opportunity for start-up companies to enter the emerging market, especially start-ups in mobile applications as the basis of their business. The literature review of this study aims to examine the focus research area of digital start-up businesses and their critical success factors in achieving sustainability. A Systematic Literature Review method based on the descriptive analysis used in this study included formulating the research question, title, abstract analysis, content analysis, and summary. The search results reveal the importance of the various research area and factors that support digital start-up businesses to succeed. By using the keyword “Business Start-up,” it funded 6,315 research articles. The researcher found a more specific keyword and profound analysis of the abstract, then found 24 research articles from 7 databases sources. After the identification of relevant studies and deep analysis, the results show function, feature, and development of technology products is the most research area of author focuses, and then the business model the second place. The fifth place is commercialization, human resources, and others. Moreover, the result shows 42 critical success factors of digital start-up businesses and grouped them into six latent variables. Those products, external, and processes are the key fields where attention is needed for the development and sustainability of digital start-up businesses. Market, capability, and organization support the development and sustainability of digital start-up businesses.