How to See Social Media Strategy of Coffee Shop in Indonesia (Data Analysis Perspective)

Recently, coffee shops are extremely popular among young and adult, but there are still many coffee shops that have not maximized their marketing techniques through social media, especially Instagram. therefore, this research was conducted to find the right marketing strategy to increase engagement and sales in a coffee shop. The research carried out took the scope of Instagram and used secondary data collected from the coffee shop to be analyzed. This research uses descriptive method. We use website analysis.io, inflact.com and manual data collection via Instagram for collecting the data we need to support this research. In this study, we found several results that we could save from the data that we had previously collected. We describe the data in the Result and Discussion section. With this data, we also held discussions to summarize the data into something that can be understood through words from our perspective as researchers. One of the conclusions we can take is to find a coffee shop that has the most engagement among other coffee shops. Coffee shop FR where he has an engagement of 3.39%. it proves that the FR coffee shop has succeeded in creating interactions with customers, seen from the many likes and comments.