Strategy and Design of Digital Tourism Promotion Mobile Applications at the District or City Level in Indonesia

Currently, the number of new tourist destinations in Indonesia, especially district or city tourist destinations, is increasing in line with the orientation of government programs which are not only oriented towards increasing the number of foreign tourist visits but also increasing the number of domestic tourists. However, the information on these new tourist destinations has not been widely informed and socialized to the wider community. The purpose of this paper is to recommend a strategy for promoting district or city tourism products based on tourist destinations and promotional content that is necessary and easy to understand, as well as the use of promotional media that is in accordance with the current development of digital social media technology. Literature studies and web browsing/blogs provide travel information and developments in information and communication technology, platforms, operating systems, infrastructure, and their utilization. The results obtained are promotional information content strategies, information delivery strategies, initial application designs that make it easier for users of information and recommendations for district or city tourism promotion media using mobile phones.