A Review of the Research on the Influencing Factors of Internet User Information Dissemination

With the advent of the "Internet +" era, various network media have developed rapidly, and network communication methods have emerged one after another. The development of social networks has further expanded the environment for public opinion dissemination. Therefore, the study of the psycho-logical factors of network users' dissemination of public opinions on the basis of new social networks has become a research hotspot in the field of cyberspace security. By analyzing the characteristics of the representative Weibo social network platforms in China, this paper summarizes classic dissemination mode of information in social networks. Based on the existing user information behavior theories and classic user information behavior models, the study analyses the factors that affect the information dissemination behavior of network users. Finally, we make an outlook on the network public opinion under the new situation. Our study is of great significance for social platform information construction, user information acquisition, and network public opinion management under the new Internet situation.